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Tuesday, August 23, 2005

Effective Brand Toolbars

UPDATED!


Unfortunately I have uninstalled the effective brand toolbar. I had 2 occassions where the toolbar took over my screen, opening at least 30 new windows on one occassion. IMHO this is completely unacceptable behavior.

When I wrote the company, they said there was a bug in that version of the toolbar, and all I had to do was download it and I wouldn't have any trouble anymore. The thing is, I had reinstalled the toolbar the day before, and then I had the errors again.

Even if they had updated the version of the toolbar, which I am not sure they did, I think they should have notified it's users that there was a bug in that toolbar. After all, if people are using their toolbar to promote their websites, and they are guaranteeing that the toolbar is adware and spyware free, when the toolbar starts opening 30 pages in someones window, the person who is promoting the toolbar is going to lose credibility. And that is not acceptable.

Here is the original message.

I got my very own toolbar for my site-so can you.

I ran across Effective Brand while searching the web, then got a newsletter about the toolbars being good, and spyware free, and effective, so I figured I'd try it. I think this will be an effective business tool, if we can get people to download the toolbars. The toolbars are customizeable by the maker, and by the user once they are downloaded, so it's pretty cool.

I put an RSS feed on my toolbar, so each day I go to effective brand, fill out a form, and send a message to the toolbar. In my case it's the site of the day, but you could use it to announce sales, specials, the arrival of new products, online parties - or you oculd even do something wild, like send a message and say the next person to email me gets a free item. (I saw something where someone had posted a message on a message board that said the first person who emails me gets 3 lotions, and I was really impressed. I think that is a great way to engender good will towards their business.)

I have a radio with preset stations, and you can also add your own stations-the only problem is you just have the call letters for most of the stations, so you have no idea what kind of music they play until you listen to it.

I also have a search engine (they get their revenue from sponsored results from the search engines, so the toolbar is completely free to download) they do offer to let you plug your code in so you can get some of the money from the search engine results too, and I believe they alternate using your code and their code in the search results. I also have it set up so that the Etailers Mall logo is displayed on the search engine results page.

I do have the Etailers Mall logo on the toolbar, and if you click on that it takes you to the Mall.

I also have a link to the forums on the toolbar.

And I have my very own toolbar chatroom, which is interesting since I was thinking about putting up a chatroom on Etailers Mall.

There are several other options that can be added on the toolbar to customize it.

The toolbar fits right underneath my google toolbar so it's pretty cool. Just so you know...I'm pretty paranoid about downloading stuff. I just downloaded the google toolbar this weekend. LOL. But I really do think this is safe. I haven't had any trouble with the toolbar so far. But I will definitely let you know if I do!

Best Wishes For a Prosperous Business,

Sarah

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