Is your business
accessible?
Do your customers and potential customers know where to find your business?
If people can't find you, they can't purchase from you, so it's very important to make sure that people can find your website and your products when they search for them.
Unfortunately even if people go to a search engine and type in your business name, they might not be able to find your web site, so you need to make sure that you have several links to your business showing up in the search engines.
After all, you don't want people looking for you to go to your competitors site.
You can make sure that people find your business by having a blog for your business, or by posting a profile on another website such as
Squidoo.
That way, even if your web site doesn't show up, something that you wrote will - and that will point them to your web site.
You also need to consider how easy it will be for people to find your website when you are chosing your company name, and your domain name.
I know of a business that recently changed changed their name and domain because their customers were typing in the wrong web address and were going to another site.
I also know of occassions where I was trying to visit one company, and repeatedly visited another company on the web.
These companies were selling two different things - but I was interested in both of their products, and I could have easily spent the money that I'd alloted for the first company at the second company.
Do you really want that to happen to you?
Best Wishes For a Prosperous Business,
Sarah
