Put Your Web Address In Your Newsletter!!!!
Seriously!
Why do you write newsletters?
To tell people about your business, right?
If that's why you write newsletters then you should probably include a link to your website in the newsletter.
As I've said before - I subscribe to a lot of newsletters.
At least three times during the past week I've recieved newsletters from people who haven't even mentioned the name of their website at all.
One company didn't even mention the name of their business!
How does that help you draw traffic to your site, or make sales?
The company that didn't mention the name of the business was advertising a sale - which I would have posted about on the forums, but I have no idea which company it was, because the name wasn't mentioned on the site.
I could reply to the sender, and figure it out, but I have other things to do - like writing this post :-)
I did reply to one person to ask what the site address was and guess what - the next time he sent out a letter - which was actually a letter saying "Post on my forum or you'll be deleted" he didn't even send a link to the website.
How many people do you think will post on the forum if they don't remember where it is?
One of the companies which didn't include an web address did use a professional email address to send from. Since the url was in the email address - bob at northernlightsreptiles.com for example, I was able to actually find the website, but if it hadn't been there I wouldn't have gone looking for it.
The other two newsletters were from gmail accounts and contained the senders name as the "from" name - and there's really no way to tell what the website was from that.
At least if it's from "Northern Lights Reptiles" I'll have a better idea of how to find the website the newsletter is mentioning, if I want to go through all that trouble.
So - if you write a newsletter make sure you clearly mention which business you are talking about, and include at least one link to your website.
If you don't your just wasting people's time, and inbox space.
Best Wishes For a Prosperous Business,
Sarah
Why do you write newsletters?
To tell people about your business, right?
If that's why you write newsletters then you should probably include a link to your website in the newsletter.
As I've said before - I subscribe to a lot of newsletters.
At least three times during the past week I've recieved newsletters from people who haven't even mentioned the name of their website at all.
One company didn't even mention the name of their business!
How does that help you draw traffic to your site, or make sales?
The company that didn't mention the name of the business was advertising a sale - which I would have posted about on the forums, but I have no idea which company it was, because the name wasn't mentioned on the site.
I could reply to the sender, and figure it out, but I have other things to do - like writing this post :-)
I did reply to one person to ask what the site address was and guess what - the next time he sent out a letter - which was actually a letter saying "Post on my forum or you'll be deleted" he didn't even send a link to the website.
How many people do you think will post on the forum if they don't remember where it is?
One of the companies which didn't include an web address did use a professional email address to send from. Since the url was in the email address - bob at northernlightsreptiles.com for example, I was able to actually find the website, but if it hadn't been there I wouldn't have gone looking for it.
The other two newsletters were from gmail accounts and contained the senders name as the "from" name - and there's really no way to tell what the website was from that.
At least if it's from "Northern Lights Reptiles" I'll have a better idea of how to find the website the newsletter is mentioning, if I want to go through all that trouble.
So - if you write a newsletter make sure you clearly mention which business you are talking about, and include at least one link to your website.
If you don't your just wasting people's time, and inbox space.
Best Wishes For a Prosperous Business,
Sarah
Labels: newsletters, website
posted by Sarah at
9:42 AM
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