Put Your Web Address In Your Newsletter!!!!

Seriously!

Why do you write newsletters?

To tell people about your business, right?

If that's why you write newsletters then you should probably include a link to your website in the newsletter.

As I've said before - I subscribe to a lot of newsletters.

At least three times during the past week I've recieved newsletters from people who haven't even mentioned the name of their website at all.

One company didn't even mention the name of their business!

How does that help you draw traffic to your site, or make sales?

The company that didn't mention the name of the business was advertising a sale - which I would have posted about on the forums, but I have no idea which company it was, because the name wasn't mentioned on the site.

I could reply to the sender, and figure it out, but I have other things to do - like writing this post :-)

I did reply to one person to ask what the site address was and guess what - the next time he sent out a letter - which was actually a letter saying "Post on my forum or you'll be deleted" he didn't even send a link to the website.

How many people do you think will post on the forum if they don't remember where it is?

One of the companies which didn't include an web address did use a professional email address to send from. Since the url was in the email address - bob at northernlightsreptiles.com for example, I was able to actually find the website, but if it hadn't been there I wouldn't have gone looking for it.

The other two newsletters were from gmail accounts and contained the senders name as the "from" name - and there's really no way to tell what the website was from that.

At least if it's from "Northern Lights Reptiles" I'll have a better idea of how to find the website the newsletter is mentioning, if I want to go through all that trouble.

So - if you write a newsletter make sure you clearly mention which business you are talking about, and include at least one link to your website.

If you don't your just wasting people's time, and inbox space.

Best Wishes For a Prosperous Business,

Sarah

How much work do your customers have to do to get information about you?

I'm paranoid.

I don't like giving my complete name to strangers, much less my street address and phone number, yet I'm running accross an increasing number of etailers who require people to sign up with their first and last name, and complete street address before they can get to their newsletter.

Your newsletter is a tool to keep reminding people about your business...what you offer, how much it is, what's going on with your company.

Why would you limit access to it?

You want people to know about you, and you want to keep your company in their minds - that's the point of a newsletter.

When I see a newsletter that requires my street address, I don't sign up for the newsletter.

If I don't sign up for the newsletter, I'm not reminded about the company, so I'm not going to remember the site, and I'm not going to think about it next time I'm looking for the product they sale.

Of course this means I also won't purchase from them.

Don't limit access to your newsletter unless you have too.

After all if people sign up for it, they're interested in you.

Why not let them learn as much about you as they can?

Best Wishes For a Prosperous Business,

Sarah